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E-commerce

  • Author:RAYPORT
  • ISBN-13:9780071189453
  • ISBN-10:0071189459
  • Edition:N/A
  • Year of Publication:2001
  • Publisher:McGRAW-HILL
Book available in Subjects:
Book Prices: Foreign Price: US $23.95 PAK Rupees: Rs.3007.16 Our Price: Rs.2405.728 You Save: Rs.601.432 ADD TO CART
Book Description:
>“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.”Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University> 
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